Lamellar launches lightweight performance hunting clothing line

Sydney, 21st of September 2010 – Lamellar, Australia’s performance hunting apparel and accessories provider is proud to announce the launch of its much anticipated lightweight hunting apparel product line.

“The latest lightweight product line rounds out our current range and compliments our proven layering system” said Tom Chan, Marketing Director of Lamellar. “Each product has been designed to work in unison with Lamellar’s layering system to provide a total performance hunting clothing system for Australia’s varying weather conditions”.

Lamellar’s lightweight hunting apparel consists of a selected configuration of shirts and pant that are effective as standalone units in warm to hot weather hunting seasons or as active parts of Lamellar’s layering system for the cold weather hunting season.

More specifically, Lamellar’s latest performance hunting apparel product line delivers lightweight, breathable and protective performance specifically for the hunting and shooting community. The product range and a list of some features are shown below.

EcoACTive Breeze LS/SS shirt

Features

  • Articulated elbow comfort
  • Thumb loop holes
  • Seamless panel technology
  • Moisture management
  • Odour resistant
  • UV protection
  • Stretchable
  • Soft feel
  • Eco-friendly materials

Xplorer Button shirt

Features

  • Several pockets
  • Ventilated design
  • Articulated elbow comfort
  • Moisture management
  • Odour resistant
  • UV protection
  • Stretchable
  • Eco-friendly materials

EcoACTive Breeze pant

Features

  • 2 in 1 pants / shorts design
  • Knee reinforcement protection
  • Bottom leg zippers
  • Articulated knees
  • Waist fastener adjustment
  • Moisture management
  • Odour resistant
  • UV protection
  • Stretchable
  • Eco-friendly materials
  • Durable finish

Lamellar has remained true to their core principle in their latest product launch by focusing the product development strictly towards purpose driven apparel items that provide real benefits to the hunter and shooter while packing as much functional performance as possible.

Tom Chan elaborates, “Lamellar products are functional in nature and each product released to the market must in some way, shape or form, enhance the experience for the hunter. For example, the EcoACTive Breeze pant is designed as a dual purpose product with an easy zip off function to convert the pants into comfort shorts. In addition, the pants are designed with articulated knees to improve mobility and to achieve unrestricted movement”.

Tom Chan concludes, “the feedback from the hunting and shooting community has been very positive and our R&D efforts over the past 12 months in technical material technology, pattern design and innovative manufacturing processes has allowed us to deliver yet another innovative clothing range to the niche hunting and shooting community.”

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